YouTube
Solving Messy Problems
Client:
YouTube
Services
Sprint design, Facilitation, Audience Engagement/Research
Challenge
How can YouTube better meet the needs of their audience?
Team
Curiosity Atlas
Me: Program strategy, Experience design, Research design, Training design, Facilitation
Gretchen Wustrack: Client relations, Program strategy, Experience design, Facilitation, Research
Shana Parks: Visual & Brand Strategy
When you’re the world’s largest online video platform, developing new products is inherently a messy, wicked problem.
Over the years, we had worked with YouTube’s internal innovation team to incorporate human centered design into the company’s new product strategy and development process.
Additionally, we’ve worked with product-specific teams on incorporating a more intimate understanding of their audience and explore new opportunities from unexpected perspectives. Our collaborations with the company yielded new features, business models, and partnerships.
Engagements/ Included but not limited to…
- Problem definition
- Developing exploratory research plans
- Facilitating ethnographic research
- Expert interviews
- Secondary research
- Audience recruitment and screening
- Research synthesis including framework development
- Persona design
- Journey mapping
- Empathy mapping
- Sprint design & facilitation
- Analogous exploration
- Co-creation sessions
- Concept Prototyping
- Roadmap planning
- Program development
